A Smarter, Faster Way to Create FDA-Compliant Nutrition Labels
West Monroe Partners + Trustwell • 0 to 1 • Compliance UX • GovTech Innovation • Enterprise SaaS
Deliverables
High Fidelity Prototype
User Research Stories
Low Fidelity Design
​
My Role
UX/UI Design
User Research
Developing Personas​
Project Context
Timeframe: June-August (Two Months)
Organizations: Esha Research (Now TrustWell) & West Monroe PXEL
Tools: Figma, Miro and Confluence
Team: Rajbir Singh, Connor Blacksher, Kala Pratt, & Jason Zytkovicz.
​​
A cross-functional intern project with real impact!
At West Monroe’s Product Experience and Engineering Labs, I collaborated with Esha Research (now Trustwell) to design a streamlined customer portal for nutrition labeling compliance. My role involved UX/UI design, user research, and accessibility improvements to optimize team workflows and usability. The Genesis label creation environment will help users create, share, and collaborate on nutrition labels more efficiently, reducing compliance review time. Success will be measured by a 🚀 20% increase in approved labels per month and a 30% reduction in label creation time.
​
​​
​​
​​
​​
​​
​​​​​​​​​​​​
​
​
​
​
​
​
​
​
​
Overview
​The outcome of our cross-functional collaboration and user-centered design efforts.
Our final design led to a 40% increase in label production efficiency, establishing it as the leading label editing software on the market. This success contributed to Esha Research’s acquisition by Trustwell.
The Result
🔗 Explore Genesis: Transforming FDA-Compliant Labeling
Research​
Understanding how food scientists and businesses navigate FDA compliance in a digital-first world.
​
Most food and nutrition label users collaborate closely with government agencies to ensure compliance with FDA regulations. Creating an intuitive and efficient customer experience becomes essential in B2B interactions as companies shift toward software-driven management. These users, primarily food scientists, develop ingredient lists for leading household brands, emphasizing the need for user-friendly, compliance-focused solutions.​
​
​
​
​
​
​
​
​
Personas ​
Defining user needs across experience levels to create an intuitive labeling experience.
Our engagement provided initial user personas, which we further refined to gain a deeper understanding of our target audience. We developed four key personas, representing a spectrum from power users to novice users, ensuring our designs addressed the varying needs and expertise levels of those working with nutrition labeling software.
​
Below is a collection of persona images that informed my design decisions throughout the project.
​
​
Design Process ​
​Turning user insights into key design requirements for an intuitive customer experience.​
​
​Using insights from personas and user interviews, we established key design requirements to enhance the customer experience and ensure a seamless, user-friendly interface.​
​
Core Design Requirements:
-
Visibility of System Status - Keep users informed with real-time feedback.
-
Consistency and Standards - Ensure a cohesive and intuitive interface.
-
Recognize, Diagnose, and Recover from Errors - Help users quickly identify and resolve mistakes.
-
Efficient Space Utilization - Optimize layout for clarity and ease of use.
Design Goals:
-
Leveraging accessible design to maximize usability across all users.
-
Minimize user errors by providing intuitive correction and submission flows.
​
Ideation Process​
Exploring key approaches to create an intuitive and efficient desktop experience.
​
Building on our design process, we explored three key approaches to developing an intuitive desktop experience:
-
Form-Styled Approach – Structured input fields for efficient data entry.
-
Accessible Styling – Ensuring usability for a diverse range of users.
-
Supervisor Sign-Off Modals – Incorporating approval workflows for compliance.​
​​
Our overarching goal was to create a straightforward, efficient system for generating labels and storing recipes, tailored to the needs of power users.
Product Features
Enhancing recipe management and compliance through an intuitive desktop experience.
During the redesign of our desktop app, we introduced four core features to help users efficiently organize and manage their recipes. Over time, we enhanced usability by integrating modals across each page, allowing users to review and correct their work before submission.
​
Key Features:​
-
File Viewer – Expands on the existing web experience by introducing file previews, enabling users to edit recipes, add tags, and manage metadata.
-
Ingredients – Allows users to populate recipes with ingredients, ensuring compliance with FDA allergen deselection requirements.
-
Recipes – Enables users to adjust ingredient amounts and cook times, providing flexibility in formulation.
-
Create Label – Generates compliant labels based on regulatory standards and market guidelines.
-
Approval Process – Ensures quality control by requiring recipe review and approval before finalization.
​
​These features streamlined workflow efficiency, regulatory compliance, and user accessibility, creating a more intuitive and scalable solution for nutrition label management.
Wireframes + Low-Fidelity Prototype
Mapping out workflows and interactions to validate early design decisions.
Using our design requirements and existing working files, we developed low-fidelity prototypes to map out key workflows and user interactions. These prototypes helped validate layout structures, content organization, and user navigation before moving into high-fidelity iterations.
​
Below are my low-fidelity sketches, showcasing the early design concepts that informed the final product.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​​​​​​​
​
Evaluation
Refining designs through user feedback and iterative improvements.
​
To assess the effectiveness of our low-fidelity designs, we gathered feedback from fellow designers and engaged users. This evaluation helped us refine our approach based on real user needs and usability insights.
Key Takeaways & Design Adjustments:
✅ Overall positive feedback on usability and structure.
✅ Added a ‘Jump to Edit’ modal for quicker navigation and corrections.
✅ Introduced a summary form to give users an overview of their progress.
✅ Implemented error sequences and autosave banners to enhance real-time guidance and prevent data loss.​
​
These refinements ensured a more intuitive and seamless user experience while addressing key usability pain points.
Final Design
A user-centered solution for efficient, compliant label creation.
​
The final design is the result of cross-functional collaboration, effective project scoping, and adherence to user-centric design principles. By focusing on the needs of Genesis’s most frequent users, we developed a functional user flow and key screens that make label creation more efficient and streamlined.​
​​
✅ Enhances usability by simplifying key interactions
✅ Improves workflow efficiency through optimized navigation and automation.
✅ Ensures compliance with regulatory standards, reducing errors and approval time.
Reflection
Balancing design, strategy, and leadership in a cross-functional environment.
​
Throughout my internship, I played a dual role as both a product designer and consultant, balancing design execution with business strategy. Presenting and advocating for my work strengthened my communication skills and taught me to embrace immediate feedback from stakeholders.
​
Beyond this project, I contributed to two internal educational initiatives to teach future interns, new hires, and professionals about human-centered design. This experience allowed me to take full ownership of the design process—from low-fidelity wireframes to high-fidelity prototypes—while giving me the responsibility and autonomy of a full-time employee.
​
I am grateful for the opportunity to grow as a designer, refine my leadership skills, and learn from the talented team at West Monroe Product & Experience Labs.